Optimizing Performance in Next.js
From edge rendering strategies to bundle hygiene and image pipelines—our checklist for shipping genuinely fast experiences.
Performance is a product feature. Every millisecond saved is a drop in bounce rate and a lift in conversion.
Render Where It Matters
We default to static rendering, graduate to edge functions when personalization is light, and move to server actions only when dynamic data requires it. The mix keeps both TTFB and infrastructure costs low.
Keep Bundles Honest
Analyze bundles weekly. We watch for repeated dependencies, dead utilities, and unexpected client components. Dynamic imports paired with suspense help us stage heavier widgets without blocking first paint.
Optimize Media Assets
Images account for most payload. We rely on AVIF targets, ship responsive sizes, and pre-compute blur data URLs so hero sections load instantly.
Performance auditing is never finished. The teams who stay vigilant ship experiences that feel effortlessly fast.
Design