Retail / EcommerceClient: Fraser Stop N GOHow We Increased Fraser Stop N Go's Organic Clicks by 320% and Achieved 33+ Monthly Orders in Just 4 Months
Technologies
Services Provided
Website Redesign
SEO Optimization
Domain Migration
Local SEO
Content Optimization
Duration
4 Months
Project Timeline
320% Increase in Organic Clicks
33+ Online Orders Monthly (from 0)
90+ Keywords on Page 1 of Google
90%+ Increase in Website Engagement Rate
About Fraser Stop N GOFraser Stop N GOFraserStopNGO
Fraser Stop N GO is an online smoke shop based in Surrey, Canada, delivering vapes, disposables, smoking accessories, grinders, and nicotine-free products. Despite a deep catalog and strong local demand, the Shopify storefront wasn't turning visitors into customers.
The Bottlenecks
- An unoptimised Shopify experience (slow/mobile issues)
- Minimal organic visibility
- No consistent customer acquisition
- Zero online sales per month
- Weak content structure and UX that hurt trust
They had the inventory and reputation—what they lacked was a digital foundation that converted demand into revenue.
Fraser Stop N GO
Surrey, Canada
Everyday essentials delivered fast to Fraser Valley customers, backed by a refreshed ecommerce experience.
The AuditGrowth Blockers
A comprehensive audit revealed technical, structural, and strategic deficiencies that were actively suppressing organic growth.
Unoptimised Mobile Experience
The interface was difficult to navigate on phones, leading to high bounce rates.
Weak SEO Infrastructure
Missing metadata, no keyword targeting, and thin content structure.
Domain Mismatch (.com)
Using a global .com domain instead of .ca limited visibility in Canadian local search.
Inaccurate Local Data
Outdated citations and NAP inconsistencies across directories confused Google Maps.
Thin Product Content
Product & collection pages lacked unique, SEO-friendly descriptions.
No Content Strategy
Zero targeting of local intent keywords or educational product content.
Slow Performance
Heavy assets and unoptimised code caused slow load times and unclear navigation.
Our ApproachStrategy & Execution
Built a full-funnel ecommerce SEO engine to move Fraser Stop N GO from invisible to 33+ orders/month and 90%+ engagement.
Visibility → qualified traffic → 33+ online orders/month → 90%+ engagement.
Shopify UX & Speed Rebuild
Rebuilt the theme for sub-1.5s LCP, simplified navigation, clarified collections, and reduced checkout friction to lift conversion.
On-Page SEO & Structured Data
Mapped primary and secondary keywords to every template, rewrote product and collection copy, strengthened internal links, and added FAQ/schema for richer results.
Domain Migration (.com → .ca)
Redirect map, canonicals, re-verification in GSC/GA4/GBP, and authority rebuild under the local domain to win Canada SERPs.
Local SEO & GBP Optimisation
Citation cleanup, GBP categories/photos/UTM tracking, geo landing pages, and review velocity to dominate local intent searches.
Content & Ongoing SEO
Local-intent blogs, product education pieces, competitor gap fills, rank tracking, and iterative title/meta tests to keep climbing.
Performance DataGrowth You Can See
Organic Search Performance
Organic clicks increased from 10-12/day → 50-52/day. 320% spike in search visibility. 90+ keywords ranking on the first page. Strong movement for high-intent searches like "Surrey vape delivery," "vape shop near me," and product-specific terms.
Sales Performance
Online orders grew from 0 per month → 33+ monthly orders. Reliable sales pipeline established. Steady month-over-month growth trend.
Brand Awareness
Broader presence across local, branded, and product keywords. Engagement rate increased by 90%+ after redesign. Customer trust improved due to cleaner UX + stronger visibility.
RESULTS
ResultsTransforming Visibility into Revenue
Within 4 months of consistent implementation, Fraser Stop N GO transformed from a quiet local shop to a bustling online business.
320%
320% Increase in Organic Clicks
33+
33+ Monthly Orders (from zero)
90+
90+ First-Page Keyword Rankings
90%+
90%+ Engagement Rate Improvement
Client Words:
We were barely getting any online customers before. Now we're getting steady orders every week. The website looks cleaner, runs faster, and our Google visibility has completely changed. The growth is real and still climbing. Thanks to Sandeep and Team. Always there on chat support. Looking for more growth.
Dave
Owner – Fraser Stop N GO, Surrey, Canada
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